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Resume
Briefly describe main proposal points and goals of the company.
Problem and solution
Describe customer problem and how your are going to solve it.
Why now?
Why the solution appeared now? What changes in industry and technology led to the solution?
Market size
What is your target market and how big it is? (top down available market, bottom up serviceable, and market share assessment).
Competition
List your competitors and state your competitive advantage. |
Product
What is your product line and product development plan?
Business model
How are you going to earn money? How do you plan to sell? At what prices? And what is your client list?
Team
Who are your key team players?
Finances
PnL, cash flow, balance, sheet. |
